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Wednesday, April 11, 2007

Networking and Society


Whilst reading the 16th March issue of PR Week I came across a news item "Braben promotes mobile networking service Pitch" by David Quainton. Until then I hadn't heard of social networking via mobiles except from the ones advertised late at night on channel 5.

Basically Pitch Entertainment Group have came up with, what they claim, is the first MySpace style site for mobile phones. It sounds as though the site will be pretty much the same as the ones accessed via computers with the only catch being that users will have to agree to receive 3 advertising messages a week

After this I read a blog by Linda Roeder (http://www.socialnetworking-weblog.com/50226711/are_we_nonsocial.php) that really made me think about communication within society in general and the relationships society has with public relations organisations without even realising it.

Within society have we lost the ability to have a one on one conversation over lunch and instead feel we can only communicate our true feelings if we type it? I know people whos best friends are people they have never met and instead have got in contact with via these sites. Is this normal? I use Bebo everyday but to be honest its simply just an amusing was to waste time not an intentional networking activity. But then again seen as how the entire world can access my page should I be acting more like Deborah the aspiring consultant or Debz the never going to grow up student.....

As a society are we so scared about not being in constant contact with people that we will open up our lives to advertisers at any given opportunity?

As a profession does public relations bear a lot of the responsibility for turning us into this sort of society?

Where does it stop, or will it? It wasn't that many years ago that when a mobile phone started ringing on a bus that everyone turned round and tried to listen to the conversation. Now when we listen to those conversations and we hear the name of a network site we wonder if what their username is so we can check their page and find out more about what they are talking about. Some may think this is an extreme point to make but considering the past four phone calls I have been part of have had one of these sites mentioned then maybe it is taking over our lives more than we think.

What do yout think?

The social networking blog site has some interesting articles, check it out http://www.socialnetworking-weblog.com

Debz - the eternal student

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